BACKGROUND
BACKGROUND
WHO IS HELPLING
WHO IS HELPLING
WHO IS HELPLING
Helpling is a global platform connecting individuals with professional cleaning and household service providers. Founded in 2014 and headquartered in Berlin, Germany, Helpling operates across multiple countries and is recognized as an industry leader. Its website and app offer seamless access to trusted services, allowing users to select providers based on profiles and reviews for a reliable and personalized experience.
Helpling is a global platform connecting individuals with professional cleaning and household service providers. Founded in 2014 and headquartered in Berlin, Germany, Helpling operates across multiple countries and is recognized as an industry leader. Its website and app offer seamless access to trusted services, allowing users to select providers based on profiles and reviews for a reliable and personalized experience.
RESPONSIBILITIES
RESPONSIBILITIES
RESPONSIBILITIES
UI/UX Designer
UI/UX Designer
Interaction Designer
Interaction Designer
Brand Identity Designer
Brand Identity Designer
DURATION
DURATION
DURATION
2023 - 2024
2023 - 2024
CLIENT
CLIENT
CLIENT
Helpling
Helpling
200+
200+
UX UPDATES FOR HELPLING
UX UPDATES FOR HELPLING
OVER 70%
OVER 70%
OF MY SOLUTIONS MADE IT TO THE LIVE APPS
OF MY SOLUTIONS MADE IT TO THE LIVE APPS
OVER 4
OVER 4
TEAM COLLABORATIONS
TEAM COLLABORATIONS
INTRODUCTION
INTRODUCTION
INTRODUCTION
UNDERSTANDING HELPLING'S DESIGN LANGUAGE
UNDERSTANDING HELPLING'S DESIGN LANGUAGE
UNDERSTANDING HELPLING'S DESIGN LANGUAGE
At Helpling, I created, organized, and maintained their design system in Figma, building a scalable and adaptable atomic design system. By aligning closely with Helpling’s branding and design principles, I ensured consistency and efficiency across projects, seamlessly integrating the system into their products.
At Helpling, I created, organized, and maintained their design system in Figma, building a scalable and adaptable atomic design system. By aligning closely with Helpling’s branding and design principles, I ensured consistency and efficiency across projects, seamlessly integrating the system into their products.
PROJECT 1
PROJECT 1
IMPROVING TRANSPARENCY AND TRUST FOR PROVIDERS AND CUSTOMERS
IMPROVING TRANSPARENCY AND TRUST FOR PROVIDERS AND CUSTOMERS
IMPROVING TRANSPARENCY AND TRUST FOR PROVIDERS AND CUSTOMERS
THE PROBLEM
THE PROBLEM
THE PROBLEM
Helpling aimed to boost transparency and trust by helping customers identify reliable providers and rewarding top performers. Customers struggled to find dependable providers, while providers lacked recognition for consistent performance, prompting the need for a solution.
Helpling aimed to boost transparency and trust by helping customers identify reliable providers and rewarding top performers. Customers struggled to find dependable providers, while providers lacked recognition for consistent performance, prompting the need for a solution.
THE PROCESS
THE PROCESS
ANALYZING, UNDERSTANDING, DEFINING AND DESIGNING
ANALYZING, UNDERSTANDING, DEFINING AND DESIGNING
ANALYZING, UNDERSTANDING, DEFINING AND DESIGNING
Data revealed that highly reliable providers were booked less often, leading to lower customer satisfaction. Providers also lacked tools to track performance or view reviews, causing frustration. To address this, I worked with the product and data teams to design a profile badge system that rewarded top-performing providers, improved visibility, and empowered customers to make informed choices. The solution was intuitive, scalable, and aligned with Helpling’s branding.
Data revealed that highly reliable providers were booked less often, leading to lower customer satisfaction. Providers also lacked tools to track performance or view reviews, causing frustration. To address this, I worked with the product and data teams to design a profile badge system that rewarded top-performing providers, improved visibility, and empowered customers to make informed choices. The solution was intuitive, scalable, and aligned with Helpling’s branding.
THE SOLUTION
THE SOLUTION
TRUST AND PERFORMANCE INDICATORS
TRUST AND PERFORMANCE INDICATORS
TRUST AND PERFORMANCE INDICATORS
The badge system was implemented successfully, enabling customers to track provider reliability directly from profiles. Although I wasn’t part of the testing phase, the results showed that customers increasingly booked higher-rated providers, and service providers had a clearer way to monitor their progress and performance. This feature boosted customer confidence, incentivized providers to improve, and contributed to a better overall experience on the platform.
The badge system was implemented successfully, enabling customers to track provider reliability directly from profiles. Although I wasn’t part of the testing phase, the results showed that customers increasingly booked higher-rated providers, and service providers had a clearer way to monitor their progress and performance. This feature boosted customer confidence, incentivized providers to improve, and contributed to a better overall experience on the platform.
PROJECT 2
PROJECT 2
INTRODUCING FLEXIBILITY IN SERVICE PROVIDER PRICING
INTRODUCING FLEXIBILITY IN SERVICE PROVIDER PRICING
INTRODUCING FLEXIBILITY IN SERVICE PROVIDER PRICING
THE PROBLEM
THE PROBLEM
THE PROBLEM
Service providers on Helpling had no way to adjust their rates for high-demand periods like weekends, limiting their earning potential during peak times. This lack of flexibility also led to dissatisfaction among providers and created inconsistencies in pricing, making it harder for the platform to align with market demands.
Service providers on Helpling had no way to adjust their rates for high-demand periods like weekends, limiting their earning potential during peak times. This lack of flexibility also led to dissatisfaction among providers and created inconsistencies in pricing, making it harder for the platform to align with market demands.
THE PROCESS
THE PROCESS
COLLABORATING, ITERATING AND TESTING
COLLABORATING, ITERATING AND TESTING
COLLABORATING, ITERATING AND TESTING
The project required extensive collaboration with project managers to align on goals and priorities. I dedicated hours to meetings, sketching concepts, and iterating on designs to ensure the solution met both provider and platform needs. Once finalized, the designs were implemented and used for A/B testing to measure their effectiveness, ensuring the feature was both functional and impactful for users.
The project required extensive collaboration with project managers to align on goals and priorities. I dedicated hours to meetings, sketching concepts, and iterating on designs to ensure the solution met both provider and platform needs. Once finalized, the designs were implemented and used for A/B testing to measure their effectiveness, ensuring the feature was both functional and impactful for users.
THE SOLUTION
THE SOLUTION
FLEXIBLE PRICING AND PEAK RATES
FLEXIBLE PRICING AND PEAK RATES
FLEXIBLE PRICING AND PEAK RATES
After several iterations and refinements, the "Peak Rate" feature was successfully implemented, allowing service providers to set higher rates for weekends and high-demand periods. This flexibility empowered providers to optimize their earnings while ensuring pricing aligned with market demand. Customers gained better visibility into pricing structures, improving transparency and trust. The final solution enhanced provider satisfaction and created a more dynamic, customer-friendly pricing model on the platform.
After several iterations and refinements, the "Peak Rate" feature was successfully implemented, allowing service providers to set higher rates for weekends and high-demand periods. This flexibility empowered providers to optimize their earnings while ensuring pricing aligned with market demand. Customers gained better visibility into pricing structures, improving transparency and trust. The final solution enhanced provider satisfaction and created a more dynamic, customer-friendly pricing model on the platform.
EXPLAINING PEAK RATE FEATURE TO CUSTOMERS
EXPLAINING PEAK RATE FEATURE TO CUSTOMERS
EXPLAINING PEAK RATE FEATURE TO CUSTOMERS
While the initial focus was on empowering service providers with flexible pricing, we also needed to ensure customers were informed about the new "Peak Rates." This involved designing clear, user-friendly updates on the customer side of the app, explaining how peak rates worked and when they applied. This was added to the booking flow (where customers book new services/relationships)
While the initial focus was on empowering service providers with flexible pricing, we also needed to ensure customers were informed about the new "Peak Rates." This involved designing clear, user-friendly updates on the customer side of the app, explaining how peak rates worked and when they applied. This was added to the booking flow (where customers book new services/relationships)
OVER 70%
OF MY SOLUTIONS MADE IT TO THE LIVE APPS
200+
UX UPDATES FOR HELPLING
OVER 4
TEAM COLLABORATIONS
FINAL THOUGHTS
FINAL THOUGHTS
FINAL THOUGHTS
My time at Helpling was incredibly rewarding and productive. I was a flexible and valuable asset to the team, working closely with over four project managers and collaborating across more than four teams simultaneously. During my tenure, I completed over 200 projects, with more than 70% of my UX updates successfully implemented into the live apps. These updates effectively addressed the issues they were designed to solve, contributing to a better experience for both service providers and customers.
My time at Helpling was incredibly rewarding and productive. I was a flexible and valuable asset to the team, working closely with over four project managers and collaborating across more than four teams simultaneously. During my tenure, I completed over 200 projects, with more than 70% of my UX updates successfully implemented into the live apps. These updates effectively addressed the issues they were designed to solve, contributing to a better experience for both service providers and customers.
NEXT CASE STUDY
NEXT CASE STUDY
NEXT CASE STUDY
Redesigning and Enhancing Financial Source'S product and User Experience
Redesigning and Enhancing Financial Source'S product and User Experience
Redesigning and Enhancing Financial Source'S product and User Experience
OVER 70%
OF MY SOLUTIONS MADE IT TO THE LIVE APPS
200+
UX UPDATES FOR HELPLING
OVER 4
TEAM COLLABORATIONS